Hi! I’m Theda...former Broadway performer, longtime entrepreneur, and devoted mentor helping women step into confidence through skincare, makeup—and mindset.

Years ago I swapped center stage for building a business and discovered something: true confidence starts with feeling good in your own skin. That’s when I found LimeLife by Alcone—a clean, professional-grade skincare and makeup line that works with you, not against you.

Here’s what lights me up:

Re-writing the story. From touring as a 14-year-old on Broadway to designing interiors, I’ve learned that reinvention is possible at any age. When I pivoted into beauty, I committed to helping other women do the same—because confidence isn’t a moment, it’s a movement.

Beauty that supports life. Whether you’re stepping into a new season, reclaiming your glow, or simply want a routine that fits your real days—I guide you toward products and strategies that inspire results.

Community that lifts. Beauty isn’t just about formulas—it’s about connection, growth and seeing yourself in the mirror and smiling back. I build space for women to BE seen, BE real, and BE radiant.

If you’re ready to build a routine you believe in, wear makeup that reflects the woman you are (not the one you feel you should be), and join a community that champions your growth—I’d be honored to walk that path with you. Because you deserve skin that celebrates you and a life that matches your glow.